4.6 based on 1,070 customer reviews
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Please note: Product reviews may include product variations. Some product variations, services and/or features mentioned within Product Reviews may not be available in certain countries.
Bit pricey .... But!
107 cm (42") 01 October 2022 by Steamingbigman (United Kingdom)
What a picture, sound was excellent for the design, better than I expected although some reviews online don't seem to think so. Either their model had a fault or they expected way too much of an audio experience. Possibly every function you need in this modern age of media streaming. Bravo! Bravia.
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Underwhelmed
107 cm (42") 13 October 2022 by VicTee (United Kingdom)
This is the first Sony product I have been disappointed by. It is let down by concerns over OLED panel longevity and extremely bad software. The issues are as follows. 1.) The brightness is factory set to 100% although the picture brightness is okay in a low lighting environment it would not be in a sunlit room. It worries me that as the OLED efficacy falls with age it will become unwatchable. I asked Customer Service if this pre-setting was normal. They did not answer my question but sent me links to regular Help sections which were not useful at all. 2.) The software is a mess. I initially opted to set up Google TV but the experience was so bad I had to reset to factory default 'set up basic TV.' Too much wrong with it to go into detail here. The basic TV operating software is appalling. One example is the subtitle setting. The assigned remote control button turns on the subtitles on but does not turn it off. There is no obvious way to do that and instructions to help cannot be found (by me at least.) Curiously when trying to do this a message appears at the top of the screen saying subtitles are not available for this service when they are in fact appearing at the bottom of the screen ! By chance a confusing combination brought an on screen selection panel up in an unexpected location which allowed me to turn them off. I've no idea how to repeat that so may avoid subtitles again. I served as a TV electronics design engineer during my career so have a little experience including a close association with Sony engineers with whom I have always had great respect for.
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1,072 Customer Reviews
O.K. To a certain extent
107 cm (42") 19 November 2024 by ConfusedSonyOwner (United Kingdom)
Having difficulty signing in to my Virgin Media TiVo box. Due to the main screen showing so many Apps I can’t locate an access to my regular viewing media.
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VERY GOOD BUT TAKES A BIT OF GETTING USED TO
107 cm (42") 18 November 2024 by JCDD (United Kingdom)
We bought the television because it was one of the few available with a central stand. Most are on legs which are too far apart to stand comfortably on the cabinet we wished to keep. Having got used to the television we are happy with it but we do not think the extra facilities are worth the difference in price. We would have preferred to have paid less.
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Excellent TV
48" class (47.6" diag) 18 November 2024 by Jasper053 (USA)
I originally was going to buy a different Sony TV and decided to buy a Sony A90K instead, it does cost more than the other one, however it is worth it !! There are many features including a fantastic sound system built right behind the screen, no need for a sound bar. This TV works seamlessly with my Sony UBP X700 /M Blu-ray / DVD player. The picture is excellent and there are many built in apps ( Netflix, Disney+, Prime Video ) and it will connect to Google You Tube. One neat feature about the remote is a automatic backlight when you pick up the remote. You can use just a digital antenna with a coaxial cable if you don't have the internet and wi-fi. I didn't buy this TV for gaming, however it has HDMI inputs for video gaming as well. Just a great TV !!
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Excellent TV
107 cm (42") 16 November 2024 (United Kingdom)
Just changed to this oled model after have our old Bravia for fourteen years. Really pleased with the purchase, picture is fantastic and don’t need a sound bar.
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Good product but over complicated
121 cm (48”) 16 November 2024 by PDoddy (United Kingdom)
The TV provides a good picture and sound, but is too complicated and yet still doesn’t quite do what it needs to do. Why 2 remotes?? Why does it allow set up with a TV box which will switch the box on via the remote, but then won’t switch it off? In slightly less time than it took my plumber to drain a tank, replace a pump and recharge the system I managed to set it up, but am still not sure I have done it right, hence too complicated or perhaps not straight forward enough. And no I don’t want to register with google! Also the screw the brackets to the TV, very tricky. We cal land a man on the moon, but simple to apply screws, no!
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Excellent TV
107 cm (42") 15 November 2024 by 1cookie (United Kingdom)
Have had this tv for 2 weeks and are impressed with the picture quality and sound
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Great Machine !!!
107 cm (42") 14 November 2024 by MAD0013 (United Kingdom)
I recommend without reservation. What a television. The picture is superb and as for the audio aspects the use of the screen as the speaker is brilliant. I cannot fault the unit in anyway.
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Oled
121 cm (48”) 13 November 2024 by Meto3 (United Kingdom)
Bought 3weeks ago Amazing it's a Sony what more can I say 4th Sony TV bought all brilliant This one beats all
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Sound issues
107 cm (42") 13 November 2024 by Herschel H (United Kingdom)
I love this TV except that I have problems getting clear sound. My installer says I should turn the sound down to zero and just rely on the sound bar but it doesn’t make for a good smooth sound. It’s a bit raspy.
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Really good smart TV
121 cm (48”) 12 November 2024 by Tom141 (United Kingdom)
Really happy with the TV and also the Google TV apps
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Great picture and sound
121 cm (48”) 12 November 2024 (United Kingdom)
Crystal clear picture and excellent sound has made viewing so much better.
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We really just wanted a stupid tv set
121 cm (48”) 11 November 2024 by tickok (USA)
Learning curve is very steep, but I am here today to get a manual
Superb picture quality
121 cm (48”) 11 November 2024 by JohnIL (United Kingdom)
I had been looking at this tv for sometime in my local Sony shop, and was blown away by the quality of the picture, and the sound. I finally made the decision to buy a few weeks ago. Although this is quite a considerable outlay for a tv, I have not regretted buying it.
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Excellent product
121 cm (48”) 11 November 2024 by Anthony L N (United Kingdom)
Excellent product in every way. Even setting it up was relatively straightforward
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Quality, versatile stand.
107 cm (42") 11 November 2024 by PH Morbidelli (United Kingdom)
This purchase was to replace a Bravia that died after 14 years. Because of this we considered buying the top of the range for size. It’s only a 42” but seems bigger with the slim steel bezel. My wife immediately was impressed by the picture and sound quality and considered it a worthy replacement. (Praise indeed). Everything about it exudes quality, including the metal remote and stand for the tv which allows placement of a soundbar. It achieves this by having two positions, flush and high. We’ve been putting it to test watching streamed 4k films and the picture and sound are amazing. We already had a soundbar that seems a bit redundant but really adds to the experience. (Unfortunately the screen which acts as a speaker can’t be incorporated with a third party bar.) maybe this will be amended with a firmware upgrade in the future, Sony?
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bad keyboard to link to internet.
107 cm (42") 10 November 2024 by annoyed09 (United Kingdom)
Bought yesterday so early days but looks good. However, really bad keyboard to link to internet. It would not give upper case English U. It kept defaulting to other language U. Had to keep trying different key strokes, over and over, to get an upper case U. Really annoying.
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Sony TV Bravia
107 cm (42") 10 November 2024 by Celia072257 (USA)
I am satisfied and happy with all my Sony products.
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Great picture. All round brilliant TV
121 cm (48”) 10 November 2024 by Holibobs (United Kingdom)
We’ve been looking for a TV for months, so happy we decided on this one. Always had Sony as they are so good and this one hasn’t disappointed
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I bought this Sony several months ago
121 cm (48”) 08 November 2024 by max3228 (United Kingdom)
I bought this Sony several months ago and it’s just wonderful to watch the detail at 4k resolution is stunning and it is one amazing TV
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Sony-A90K | BRAVIA XR | MASTER Series | OLED | 4K
107 cm (42") 07 November 2024 by Dealflyer (United Kingdom)
After a lot of reading reviews, we decided on the Sony TV Bravia, after 20 years of a Panasonic TV we thought is was about time to upgrade. So far we are really disappointed with the quality,
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Lovely tv
121 cm (48”) 06 November 2024 by MJones (United Kingdom)
Only been using it for a week but great picture, sound and colour amazing with lots of features. Salesman in John Lewis was so knowledgeable and helpful. A happy customer.
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Sony 48" oled tv.
121 cm (48”) 05 November 2024 by Col65 (United Kingdom)
As you would expect from Sony.Excellent picture.Blacks are black,lovely shining brightness,good deep colours.Motion handled brilliantly and excellent at upscaling 1080p blu rays to 4k.Not bad sound either,although I used a system. Highly recommended. Oh and even two remotes,ones a smaller one that illuminates when you pick it up.What more can you ask for.
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Stunning picture
121 cm (48”) 05 November 2024 by djp123 (United Kingdom)
Four months into ownership and still thrilled with this TV (48inch). It's coupled with SKY Q, and a 7.1 surround sound system. I've not yet used the TV on its own, only through SKY, so unable to give any information on the TV as a stand-alone unit. Picture quality is excellent, even better than my previous BRAVIA TV which had full calibration to the system. We view the TV from a distance of 5metres and the detail is stunning.
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Different League to other TVs
107 cm (42") 05 November 2024 by davo55 (United Kingdom)
Not had it long but loving it so far nothing else to add
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