Easy on the environment

Sony's Road to Zero Plan

Sony's 2010 "Road to Zero" environmental plan has a zero environmental footprint as its goal, with our Green Management 2025 plan defining intermediate targets. Measures have been taken to reduce the environmental footprint of this product at every stage of its life cycle: from product development through supply chain, production, and packaging.
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Environment-friendly packaging

To minimise environmental stress, the outer packaging of the ZV-E1 uses Sony's durable, recyclable "Original Blend Material" consisting of bamboo, smugar cane, and recycled paper, with no plastics. Sony is working towards using non-plastic packaging materials with ample protection against shock and impact0, as well as plant-based non-woven fabrics for product bags1.
Image of product packaging
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Assistive Technology on Alpha cameras
Our Alpha cameras include visual, hearing and mobility accessible technology